This logo and packaging for pasta was developed with the objective of repo-sitioning the traditional Petybon brand and bringing it back to growth. The design was guided by the insight of in-spiring everyday cookers to be creative when preparing pasta, so the packaging needed to convey this message in an inspiring manner. The implementation of the concept was based on distinctive visual codes learnt from consumers’ creative expressions regarding dress style, home and table decor.
J. Macêdo, São Paulo, Brazil
Narita Design & Strategy, São Paulo, Brazil