This app is one of the first kitchenrelated apps provided by Philips, highlighting the company’s belief in creating digital ecosystems that support engaging, inspiring and evolving product experiences. It gives users access to over 200 expert recipes via phone or tablet, iOS or Android. Offering guidance tailored to the user’s needs, the app intends to promote the Airfryer, an innovative yet unfamiliar product. An integrated recipe browser helps to find exactly the right recipe. It allows filtering by time, type of cuisine or meal, and, at the same time, seamlessly adds ingredients to shopping lists.