Red Dot Design Award
Food Packaging

Piave Organic

Piave Organic | Red Dot Design Award

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Piave Organic is a line of organic and natural seed oils, created for a rapidly evolving market. The challenge was to create a packaging design able to stand out among the competition, while also communicating the natural essences of the oils on a supermarket shelf. The key visual translates the power of nature into a positive and vibrant image, reminiscent of the splendour of a flower’s corolla. Each of the garlands surrounding the name of the product is composed of the characteristic parts of the plant from which the oils are produced and enriched.

Red Dot Design Award

Credits
  • Client:
    Medio Piave, Fontanelle (Treviso), Italy
  • Design:
    CBA, Milan, Italy
  • Creative Direction:
    Giacomo Cesana
  • Design Direction:
    Pasquale Di Meglio
  • Client Direction:
    Cristiano Mauri
  • Project Management:
    Chiara Ancetti
  • Graphic Design:
    Annalisa Iacopino, Andrea Rossetti