Red Dot Design Award
Beverage Packaging

#PINKSAMOGON

#PINKSAMOGON | Red Dot Design Award

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Samogon is a traditional home-distilled vodka from Russia. Bottled spirits, also referred to as “moonshine”, are commonly associated with masculinity and brutality. #PINKSAMOGON breaks with these ideas and presents itself in a new guise which is both authentic and refined, picking up on the trend to pink alcoholic beverages. The design of the bottle is a minimalist style and implements a monochrome concept, with the black colour of the lettering and the cap being a real highlight. The outer packaging for the straight-lined bottle is reminiscent of the shape of a matryoshka doll.

Red Dot Design Award

#PINKSAMOGON | Red Dot Design Award