Red Dot Design Award

Pioneer at Work

Pioneer at Work | Red Dot Design Award

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“Pioneer at Work” is a microsite that presents the new Sprinter model as the best in its class and aims to further expand its market leadership. For this purpose, the vehicle is presented as a pioneer in stories based on real, innovative projects, cutting-edge construction sites and marvels of engineering. An interactive film invites users to “drive” the Sprinter themselves while further film clips, animations and graphics provide a wealth of additional information. A news stream provides quick and easy access to further content via images.

Red Dot Design Award

  • Client:
    Daimler AG, Stuttgart
  • Design:
    SYZYGY Deutschland GmbH, Frankfurt/Main
  • Creative Direction:
    Karen Rothweiler
  • Art Direction:
    Thorsten Becker
  • Project Management:
    Michaela Schreiber
  • Account Management:
    Karin Wächtler
  • Concept:
    Max Bucher
  • Programming:
    Thomas Kropf