Red Dot Design Award
Orientation System

PKRück Signage Concept

PKRück Signage Concept | Red Dot Design Award

Back Download

In analogy to the 1950s architectural style of the headquarters building of the insurance company PKRück in Zurich, Switzerland, a flexible and playful signage concept was developed. The letter case principle, typical of large administrative buildings from that time, not only provides orientation on all floors but also allows room for communicative contrasts reflecting the company’s corporate design. In this way, the rather official and sober aesthetics of directional signs in the stairwell, elevator and kitchen is juxtaposed with playful and changing messages.

Red Dot Design Award

Credits
  • Client:
    PKRück, Zurich, Switzerland
  • Design:
    SNK Identities AG, Zurich, Switzerland
  • Typography:
    Raphael Meier
  • Creative Direction:
    Ivo Runggaldier
  • Graphic Design:
    Peter Hämmig
  • Text:
    Clau Isenring
PKRück Signage Concept | Red Dot Design Award
PKRück Signage Concept | Red Dot Design Award
PKRück Signage Concept | Red Dot Design Award