Placemat, Pot Pad, Coaster

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New and Joy, LCC, presents a line of decorative silicone placemats, pot pads and coasters that are environmentally friendly and hygienic. The packaging design follows the “less is more” concept: the purist white box features the company logo and product name in silver print, while on each side parts of the logo are stamped out. By placing several packages next to each other, the corporate design becomes fully visible. It also allows customers a view of the contents without opening the box.

  • Client:
    New and Joy, LLC, Delaware
  • Design:
    Human Paradise Studio, Taipei