Red Dot Design Award
Virtual Interfaces

Play IntelliSafe

Play IntelliSafe | Red Dot Design Award

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The interactive game Play IntelliSafe, presented at the Paris Motor Show in 2014, was designed to inform about Volvo’s groundbreaking safety technology in a playful and easy way. A round glass table top served as a screen as well as a game board. Using tablets, players could set Volvos into motion, which then interacted with other vehicles in different ways – depending on whether the Volvos were equipped with IntelliSafe or not. Players learnt how the safety system prevents accidents and protects people.

Red Dot Design Award

  • Client:
    Volvo Car Group, Göteborg
  • Design:
    Interaktionsbyrån, Göteborg
  • Creative Direction:
    Joel Rozada (Chief Executive Officer)
  • Design Director:
    Emma Rozada
  • Lead Design:
    Marte Holmöy (Studio Director), Rasmus Dahl Örn (Interaction Designer), Isak Wahnström (Interaction Designer)
  • Technical Direction:
    Oskar Hagberg (Chief Technical Officer), Gustav Sohtell (Senior Developer), Niklas Frisk (Senior Developer)
  • Creative Partner:
    Marie Hernmarck, Andreas Sundqvist, SCP GREY, Göteborg
Play IntelliSafe | Red Dot Design Award