Red Dot Design Award
Cosmetics Packaging


POLA APEX | Red Dot Design Award

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POLA APEX is a facial skin care line that is tailored to the individual needs of the customer’s skin. To achieve this, their skin is thoroughly examined and compared to the roughly 15 million measurements in the company database. The skin analysis results in a three-digit skin type classification system, which is shown on the label. These numerical codes give the customer an intuitive understanding of their own skin type. The very simple form of the packaging highlights the digits, making them clearly visible and giving the product a professional look.

Red Dot Design Award

  • Client:
    POLA Inc., Tokyo
  • Design:
    POLA Inc., Tokyo
  • Creative Direction:
    Takashi Matsui
  • Art Direction:
    Yushi Watanabe
  • Design Team:
    Taishi Ono, Rieko Nakamura, Shingo Isobe