Cosmetics Packaging


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The Pola B.A Men series is a line of cosmetics for men, addressing the target group with a typical male design. The cool, metallic, matte outer case with its simple, unornamented silhouette exudes strength without self-assertiveness. The packaging is reminiscent of a professional tool that ages well with long-term use. The simple box design expresses the ideals of Japan’s traditional architecture, where durability is achieved with a minimal selection of materials.

  • Client:
    POLA INC., Tokyo
  • Design:
    POLA INC., Tokyo
  • creative direction:
    Takeshi Usui
  • art direction:
    Takashi Matsui
  • design team:
    Yushi Watanabe, Hiromi Kobayashi, Kei Ikehata