Beverage Packaging

Pola Burning Plus

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This range of carbonated beverages is designed to complement a healthy diet, combining sparkling water with fat-burning ingredients. The bottle design is characterised by delicate lines, which are arranged in a radial pattern around the bottle. These lines align themselves with each other depending on the angle from which they are seen and create a fascinating moiré effect. The moiré-generated dynamics achieve a distinctive brand appearance, while four different colour versions distinguish the respective flavours.

Credits
  • Client:
    Pola Inc., Tokyo
  • Design:
    Pola Inc., Tokyo
  • Creative Direction:
    Takashi Matsui
  • Art Direction:
    Yushi Watanabe
  • Design Team:
    Shingo Isobe