Red Dot Design Award
Cosmetics Packaging

POLA Kurobihatsu

POLA Kurobihatsu | Red Dot Design Award

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These hair products are suited to the needs of Japanese hair, with the packaging design already communicating this concept at the point of sale. An elegant black background and the brand logo in gold lettering imbue the containers with a feeling of premium quality. The seal graphic is based on the Chinese character for hair and fits in neatly with the brand image. The shape of the containers evokes the image of a hair follicle springing up from the root. The minimalist design gives the containers a slightly curved appearance from the front, whereas they look straight from the side.

Red Dot Design Award

  • Art Direction:
    Takashi Matsui
  • Design:
    POLA Inc., Tokyo
  • Client:
    POLA Inc., Tokyo
  • Packaging Design:
    Rieko Nakamura