Pollux by Cineplex is a cinema in Germany, which follows a special concept. It provides the comfort and technical features of a contemporary multiplex cinema, but nevertheless has the atmosphere and the charm of a culturally ambitious picture palace. Matching the specifically developed brand name and the slogan “a cinema with personality”, a flexibly applicable corporate design was created, which is used to grab attention in a wide variety of different communication media. The black-and-white contrast is paired with a range of accent colours to produce an eye-catching effect.
Pollux by Cineplex, FTB Esch-Renneke Betriebsgesellschaft mbH, Paderborn, Germany