Station ID,Channel Branding

Polsat Sport

Polsat Sport is a Polish sports channel. In an approach to increase brand recognition and feature the channel’s new logo, ten station idents were developed using motion capture. To this end, movements of professional athletes were captured and turned into dynamically animated sculptures consisting of dots, lines and typography. Each ident presents a particular sporting event, supported by recognisable sounds of fans cheering full of joy. In addition, 100 individual elements were produced that frame the sporting event images and the channel’s sports programme in a memorable and minimalistic way.

Red Dot

Credits

Art Direction:

Cay Fiehn
Client:

Polsat, Warsaw, Poland
Design:

Luxlotusliner, Munich, Germany
Creative Direction:

Gabi Madracevic, Jan Rinkens
Music/Sound Design:

Christoph Blaser, Steffen Kahles, Largoland Musicproduction, Berlin, Germany
Project Management:

Tatjana Zivanovic-Wegele