Ponio is a young brand of handmade natural cosmetics. The task was to redesign its logo and product packaging. The design of the latter is minimalist, with the use of pleasant-to-touch craft paper and an undertone colour palette that reflects the ingredients of the product. Small details define the product groups: horizontal lines for massage cubes, small waves for deodorants and bubbles for soaps. All these details distinguish the trademark from similar products on the market. The new logo with a sans-serif font uses an irregular letter “O”, which refers to the handmade character of the products.