POP-GUY STORE is an imagination store for young people in the form of a pop-up shop that sells trendy, but kitsch products. The primary business principle of the store is based on a culture of bad taste. The brand is design-oriented and heavily influenced by pop culture, featuring the orange, blue and green familiar from popular culture. Meanwhile, topical products and scenes are designed by combining the lifestyle and cultural elements of popular “bad taste” copywriting, so as to reconstruct the unique lifestyle of popular Chinese street culture in the 21st century. The store is popular among young people in China.