Red Dot Design Award
TV Commercial

Popov, the Clown

Popov, the Clown | Red Dot Design Award

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Produced to celebrate the 60th anniversary of McDonald’s, this commercial revives the “forever young” feeling of the fast food brand. It does so by featuring no less a person than Oleg Popov, arguably the most famous clown in the world. The clip shows sequences of his shows and pays tribute to his eventful career with fade-ins of trophies and newspaper clippings. In the final scene, Popov meets clown Ronald McDonald, a scene in which Popov embodies, in his impish way, the company’s motto “When you make people happy, you never get old”.

Red Dot Design Award

Credits
  • Client:
    McDonald’s Deutschland Inc., Munich
  • Design:
    Leo Burnett GmbH, Frankfurt/Main
  • Design:
    thjnk ag, Hamburg
Popov, the Clown | Red Dot Design Award
Popov, the Clown | Red Dot Design Award
Popov, the Clown | Red Dot Design Award
Popov, the Clown | Red Dot Design Award