Annual Reports

Porsche Annual Report 2011

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Porsche embodies sophisticated sports technology and design. These characteristics are put centre stage in the company’s 2011 annual report. Authentic storytelling guides readers into the fascinating world of the carmaker. A high level of originality together with a pure and expressive design mark the publication. The design of information graphics is inspired by the automotive world: the content is shown in form of a gearshift and the group’s key indicators in a dashboard. The typography plays on black-and-white contrasts reminiscent of the chequered flag from the racing circuit.

  • Client:
    Porsche AG Konzern, Stuttgart
  • Design:
    3st kommunikation GmbH, Mainz
  • creative direction:
    Marcel Teine
  • art direction:
    Thilo Breider