Logo

Porsche Intelligent Performance

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The challenge in creating the corporate design for Porsche Intelligent Performance (PIP) involved expressing the company’s philosophy in the development of modern vehicle concepts. Consisting of three gradients, the logo symbolises the drive and speed of the brand, thus serving to illustrate modern vehicle concepts that unite efficiency and top performance. Designed for flexible use, this logotype can be aligned either to the left or to the right, making it easy to adapt for all possible applications.

Credits
  • Client:
    Dr. Ing. h.c. F. Porsche AG, Ludwigsburg
  • Design:
    KMS TEAM, Munich
  • creative direction:
    Knut Maierhofer (Managing Partner, Design)
  • art direction:
    Patrick Märki
  • graphic design:
    Daniel Perraudin
  • project management:
    Sandra Ehm
  • motion design:
    Gabriel Weiss
  • production:
    Christina Baur