Key Visual

Porsche Intelligent Performance

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The design of the Porsche 919 Hybrid – Porsche’s entry at this year’s 24 Hours of Le Mans race – positions the key visual Porsche Intelligent Performance centre stage. Although its large letters cover the sophisticated, aerodynamic body of the vehicle, the lettering is only hinted at and recognisable for the audience above. This creates the visual effect of the lettering flowing onto the tarmac as the hybrid racer speeds down the track. In combination with the logo, a focus has thus been placed on both sporting excellence and the core brand value behind this innovative car design.

Credits
  • Client:
    Dr. Ing. h.c. F. Porsche AG, Stuttgart
  • Design:
    KMS TEAM, Munich
  • Managing Director:
    Knut Maierhofer
  • Creative Director:
    Patrick Märki
  • Design Director:
    Bettina Otto
  • Graphic Design:
    Jessica Krier, Robert Börsting, Annika Goepfrich
  • Client Director:
    Sandra Ehm
  • Project Manager:
    Sina Schaub