Communication Design, Exhibition Design

Portugal Pavilion Expo 2010 Shanghai China

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The communication and exhibition design of the Portugal Pavilion at the Expo 2010 in Shanghai creates a visual identity that is based on country-specific themes. The cork facade of this pavilion was inspired by bearings on ancient nautical charts, which were now translated into a triangular morphing grid representing the country’s 500-year-old relationship with China. This design element can be found in all related communication media and conveys a dynamic effect. Cork is furthermore an ecological product that remains widely unknown in China.

Credits
  • Client:
    Parque EXPO 98, S.A., Lisbon commissioner general Rolando Borges Martins
  • Design:
    FPGB · Consultoria e Design, Lda., Estoril
  • creative direction:
    Francisco Pestana, Gabriela Borralho
  • design team:
    Francisco Pestana, Gabriela Borralho, Ana Bica, António Salsinha
  • project management:
    Francisco Pestana, Gabriela Borralho, Ana Bica, António Salsinha