Red Dot Design Award


Porzellanklinik | Red Dot Design Award

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The design concept in this advertisement takes the meaning of the company’s name, “Porzellanklinik” (Porcelain Clinic), literally and has fairytale-like appeal. A typical hospital corridor is turned into an imaginative world of shiny, white porcelain. The aesthetically appealing computer graphics depict a hospital environment, true down to the very last detail, including waiting patients, an IV stand and appropriate signage. The message is immediately clear: the Porcelain Clinic is the place where broken off arms, legs and even heads are treated professionally.

Red Dot Design Award

  • Client:
    Porzellanklinik, Düsseldorf
  • Design:
    Ogilvy & Mather Advertising GmbH, Düsseldorf
  • creative direction:
    Rob Bruenig
  • art direction:
    Nina Wolke
  • text:
    Einar Armbruster
  • illustration:
    Blutsbrueder Design LLC
  • typography:
    Petra Beisse