The serviceplan creative group thrives on creative people who will give everything for a good idea, meaning blood, sweat and tears. To communicate this message, a poster series was created from precisely these materials: the first poster consists of a tube system filled with a copywriter’s real blood; the typography of the second poster is made of the designers’ artfully applied salty sweat deposits; and the third poster features the tears of the artistic directors in a collage of paper tissues.
head of marketing/advertising:
Maik Kaehler, Christoph Nann
Savina Mokreva, Manuel Wolff
Christoph Kueckner, Maren Wandersleben, Christoff Strukamp