Posters of Passion: Blood, Sweat & Tears

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These posters tangibly communicate this agency’s dedication to its ideas. The use of “blood, sweat and tears” becomes the design “resource”. A blood donation carried out in a hospital, for instance, provides the ink for a poster where blood-filled tubing pens the textual message. For another poster, the designers’ sweat was collected in a sauna and then applied to black fabric using a spray bottle and stencil; the typography thus takes form from the dried salt residue.

  • Client:
    serviceplan, Hamburg
  • Design:
    serviceplan, Hamburg
  • chief creative officer:
    Alexander Schill
  • creative direction:
    Maik Kaehler, Christoph Nann
  • art direction:
    Savina Mokreva, Manuel Wolff
  • graphic design:
    Christoph Kueckner, Maren Wandersleben, Christoff Strukamp
  • programming:
    Steffen Knoblich, plan.net