Red Dot Design Award
Smartphone Graphical User Interface


PRADA 3.0 GUI | Red Dot Design Award

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“PRADA 3.0 GUI” was the third collaboration between LG and Prada. The interface is based on the LG strategy that smartphones should have luxury brands. The unique feature of this product lies in that both the appearance and user interface were modified distinctively while designing the product with Prada in joint. An ultimate black GUI concept was created, based on the Prada’s minimalism design philosophy without any modification. Also, the design was created for the “people who want to distinguish themselves” by securing the identity of “luxury brand phone” that is differentiated from general IT devices.

Red Dot Design Award

  • Client:
    LG Electronics Inc., Seoul
  • Design:
    LG Electronics Inc., Seoul Mee-Yeon Choi, In-Young Hwang
PRADA 3.0 GUI | Red Dot Design Award
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