Smartphone Graphical User Interface

PRADA 3.0 GUI

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“PRADA 3.0 GUI” was the third collaboration between LG and Prada. The interface is based on the LG strategy that smartphones should have luxury brands. The unique feature of this product lies in that both the appearance and user interface were modified distinctively while designing the product with Prada in joint. An ultimate black GUI concept was created, based on the Prada’s minimalism design philosophy without any modification. Also, the design was created for the “people who want to distinguish themselves” by securing the identity of “luxury brand phone” that is differentiated from general IT devices.

Credits
  • Client:
    LG Electronics Inc., Seoul
  • Design:
    LG Electronics Inc., Seoul Mee-Yeon Choi, In-Young Hwang
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