Red Dot Design Award
3D Animation

Precious ONE

Precious ONE | Red Dot Design Award

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“Precious ONE” is a warm story discussing the relationship between beautiful memories and heartbreaking loss. In search of a new translation of loss with different aspects and cultural angle, the 3D animation tells a story about the friendship between a camera and a light bulb who work together as partners. One day, a mysterious guest comes into their life. The chasing of it brings them a little excitement, which soon leads to a heartbreaking loss. In the end the conclusion is that even though losing someone is painful, the loss reveals to us who is truly our precious one.

Red Dot Design Award

Credits
  • Client:
    National Yunlin University of Science and Technology, Douliou, Yunlin
  • Design:
    ACE BOX, Taichung
  • creative direction:
    Wei-Cheng Tseng, Jing-Yi Chue
  • project management:
    Wei-Cheng Tseng, Jing-Yi Chue
  • film production:
    Wei-Cheng Tseng, Jing-Yi Chue
  • music/sound design:
    Rovanz Lu
  • animation:
    Wei-Cheng Tseng, Jing-Yi Chue
  • advisors:
    Ssu-Tsung Chen, Hui-Ling Huang
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