Cosmetics Packaging

Premiage

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Premiage is a Japanese shampoo and treatment brand that is tailored to the high demands placed on quality by professional hairstylists. The artfully designed bottle dispensers underscore the high quality of this hair care line. The floral decor on the front of the bottle was inspired by a picture frame and circumscribes the filigree, centred brand logo. In addition, a distinctive label on the side of the bottle, promoting the sale of the product in stores, serves as an eye-catcher on the shelf. The hygienic pump dispenser is refined by a gold-coloured ring.

Credits
  • Client:
    Hoyu Co., Ltd., Nagoya
  • Design:
    Depart./Tokyu Agency Inc., Tokyo; SAGA INC., Tokyo
  • Creative Direction:
    Hiroyuki Takahashi, Depart./Tokyu Agency Inc.
  • Art Direction:
    Kota Sagae, SAGA INC. Yuji Gamo, Depart./Tokyu Agency Inc.
  • Copywriting:
    Toru Fukui, Depart./Tokyu Agency Inc.
  • Graphic Design:
    Kota Sagae, SAGA INC. Aki Tsuzuki, SAGA INC.