Packaging

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In a special gift prepared by “Business Weekly” for the top 100 corporations, two female leaders of the current generation were chosen, Hillary Rodham Clinton from the U.S.A. and Angela Merkel from Germany, who exemplify women’s leadership qualities and use their “smart power” to change the world. On the outer cover, images of the two women are placed face to face, symbolising a global-oriented discussion between them. On the inner cover, their famous sayings are printed to appear like stone inscriptions, giving these quotes a timeless wisdom and historical significance. Furthermore, one famous saying from each of the two world leaders encapsulates the extraordinary tolerance and spirit that have earned them such respect and admiration.

Credits
  • Client:
    Business Weekly, Taipei
  • Design:
    Proad Identity, Taipei
  • Creative Direction:
    Jennifer Tsai