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The Princess label has launched a new shoe collection made with synthetic fur. Their seasonal theme “pets” advocates love and care towards animals and conveys two messages: first, it represents the shoe that will be cherished and loved by women, as if it were a pet. Second, since the shoes are manufactured with synthetic fur rather than real fur, it emphasises care and kindness to animals as a recent fashion trend. In order to reflect an “expressive, unrestrained and charismatic” brand identity, plush, imaginary and surreal animals were selected as themes.

  • Client:
    S-Fashion Taiwan Co., Ltd., New Taipei City
  • Design:
    Sparkly Identity Design, Taipei