Red Dot Design Award
TV Commercial

Pulse

Pulse | Red Dot Design Award

Back Download

The RS models by Audi stand for acceleration rates that make the heart beat faster. The TV advertisement is aimed at demonstrating this emotion vividly. The video tells the dramatic story of a heart transplantation, a situation in which every second counts. An Audi R6 is used to transport the freshly donated organ from one hospital to another. When the surgeons open the cooling box on its arrival after a fast-paced ride through the night scenery of a big city, they are surprised: it contains a heart that beats all by itself – exalted by the ride in the sportscar.

Red Dot Design Award

Credits
  • Client:
    AUDI AG, Ingolstadt
  • Design:
    thjnk ag, Hamburg
Pulse | Red Dot Design Award
Pulse | Red Dot Design Award
Pulse | Red Dot Design Award
Pulse | Red Dot Design Award