Red Dot Design Award
Out-of-Home & Ambient, Print Campaign

Punkte machen ohne Punkte!

Punkte machen ohne Punkte! | Red Dot Design Award

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The Make Happy App, initiated by the archdiocese of Cologne, motivates users to do good deeds: the app proposes good deeds every day and users score points for completing them. These points can then be used to support an aid project. Once a project has collected enough points, it is supported with money by the archdiocese. The print campaign in a local weekly newspaper comprises a full-page advertisement and an unconventional link to the editorial part. As the aim of the app is to collect points and as Germans use the same word for “point” and “dot”, the Kölner Wochenspiegel removed the umlaut dots from all of its front-page headings and articles. This met with a huge response from readers and made the app the talk of the town.

Red Dot Design Award

  • Client:
    Erzbistum Köln – Generalvikariat Hauptabteilung Medien und Kommunikation, Cologne, Germany
  • Design:
    Dorau Dahm GbR, Wuppertal, Germany
  • Lead Agency:
    Christian Rocker Spatenhai | Text und Idee Wuppertal, Germany
  • Head of Communications:
    Ansgar Mayer Erzbistum Köln
  • Head of Media Production:
    Robert Boecker Erzbistum Köln
  • Creative Direction:
    Tanja Roa Erzbistum Köln
  • Art Direction:
    Marcus Dorau Dorau Dahm GbR
  • Project Management:
    Nele Harbeke Erzbistum Köln
Punkte machen ohne Punkte! | Red Dot Design Award
Punkte machen ohne Punkte! | Red Dot Design Award