The Alaskan glacial milk used as an ingredient in the Pure Moisture Cream skin-care series creates a moisturising film to make the skin soft and clear. The contour of the containers alludes to a glacier through atypical indents in the base. The transparent blue colour gradient is also a reminder of glacial ice and fosters a cool appeal. The outer case of the moisture line consists of a purist white double sleeve with a cut-out in the shape of an ice crystal on the lid. The sleek container made of clear PET material haptically conveys the cooling effect of the moisturiser.