Red Dot Design Award
Cosmetics Packaging

Pure Moisture Cream

Pure Moisture Cream | Red Dot Design Award

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The Alaskan glacial milk used as an ingredient in the Pure Moisture Cream skin-care series creates a moisturising film to make the skin soft and clear. The contour of the containers alludes to a glacier through atypical indents in the base. The transparent blue colour gradient is also a reminder of glacial ice and fosters a cool appeal. The outer case of the moisture line consists of a purist white double sleeve with a cut-out in the shape of an ice crystal on the lid. The sleek container made of clear PET material haptically conveys the cooling effect of the moisturiser.

Red Dot Design Award

Credits
  • Client:
    It’s Skin, Seoul
  • Design:
    It’s Skin, Seoul
  • Creative Direction:
    In-Bae Kim, Min-Young Kim
  • Graphic Design:
    Joo-Young Kim, Eun-Seon Song
  • Product Design:
    Joo-Young Kim
Pure Moisture Cream | Red Dot Design Award