Brand Identity

Putuo Mountain

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Putuo Mountain, also known as the “Buddhist Land of the South Sea”, is a sacred place of Buddhism and a famous summer resort in China. The landscape is surrounded by Kwan-yin region atmosphere that offers spectacular views, which is also included in this advertising campaign. The elements of Kwan-yin and the lotus leaf were combined to create a contour map, resulting in strong symbolic expression. The outline of the logo is the map sketch of the nearby Potala golf resort, which also looks like a lotus leaf. Royal blue was chosen to express the power of intuition and faith, reinforcing the Putuo Mountain image.

Credits
  • Client:
    Putuo Mountain, Potala Golf Resort
  • Design:
    ZhengBang Creative (Beijing) Branding & Technology Co., Ltd., Beijing