Powerful visuals dominate the Qatar 2022 Supreme Committee identity, which had to be relevant to a wide range of audiences including national and international businesses, government officials, sports organisations as well as local and overseas visitors. The corporate identity system needed flexibility and longevity to grow and evolve over the following years up to the 2022 FIFA World Cup Qatar. The primary inspiration was the diverse culture and heritage of Qatar. A dynamic canvas reflects the exciting and changing landscape, while seven key brand colours represent the traditions of the host nation.
Qatar 2022 Supreme Committee, Doha
Graeme Haig (Design Director), Robert Leah (Senior Designer)