Red Dot Design Award
Beverage Packaging


QianXiaoLv | Red Dot Design Award

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For this Chinese liqueur, a bottle design was created that incorporates the motif of the logo. A donkey is the emblem of this brand. Thus, the relief of an abstract donkey is visible and palpable on the matte front of the bottle. The black bottle material lends the product a mysterious look. The red signet and the slogan highlighted in red stand out clearly against the background. The whimsical and casually scrawled Chinese letters say “Please enjoy me”, which addresses consumers directly in order to create a novel experience.

Red Dot Design Award

  • Client:
    Guizhou QianXiaoLv Wine Co., Ltd., Guiyang, China
  • Design:
    Shenzhen Lingyun Creative Packaging Design Co. Ltd., Shenzhen, China
  • Project Management:
    Xiongbo Deng