The new mobility portal Qixxit is an initiative of the German railway company “Deutsche Bahn” and makes comprehensive, door-to-door travel plans possible. The innovative service is available as an application for various digital platforms, including mobile devices and the Web. Using the chosen name and market positioning as a basis, the slogan “Einfach. Unterwegs.’’ (a German play on words meaning “quite simply on the move”) and a comprehensive corporate design in shades of blue and green were developed. Easy-to-understand pictograms depict the various means of transport. In addition – in cooperation with the client – guidelines were developed for brand tonality, corporate design and imagery for all applications and communication channels.