With its 2014 annual report, Bosch presents a complete online version, allowing readers to experience the theme “Quality of Life” digitally as well. Users delve into the personal stories of different people around the world and learn how product innovation improves the quality of their lives. The concept of storytelling is realised through parallax effects, animated infographics and surprising animations, creating a fascinating online experience. Interactive graphics and videos complement the financial section, which can be downloaded and optimised for any device. The dynamic implementation is supported by a clear, open design. The design concept is in line with the company’s digital strategy: all content is separable.