In the third flight of the campaign for the legendary all-wheel drive Audi quattro, it was not all about control and performance, but just as much about feeling. The spot communicates the message that besides traction and safety, the new quattro guarantees one thing above all, and that is fun behind the wheel. Individual sequences with challenging driving situations show that quattro drivers see the world through different eyes. Instead of obstacles and poor conditions, they see an invitation to experience an exhilarating ride. This “quattro state of mind” is staged with emotional imagery.