TV & Cinema Commercial

quattro 3.0

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The third flight of the campaign for the Audi quattro is not just about control, traction and safety but also about a feeling. Accordingly, the main focus of the commercial is on the pleasure of driving this all-wheel drive vehicle. It shows that quattro drivers see the world with different eyes: instead of obstacles and poor driving conditions, they see – in the spirit of the campaign’s slogan “quattro state of mind” – invitations to an exhilarating ride. The clip realises this with rapidly changing, emotionally charged images.

Credits
  • Client:
    AUDI AG, Ingolstadt
  • Design:
    thjnk ag, Hamburg