Queensley is a Russian elite tea brand for consumers who prefer delicacy and uniqueness. The objective for the development of the name and the package design for this brand was to turn tea into a kind of artwork, which appeals especially to the hearts of elegant women. The logo features a crowned singing bird, sitting inside the majuscule “Q”, which is stylised as a ring. For each tea flavour, its colourful feathering boasts a different basic colour, from silver, pink and black to white or gold. All colour combinations form a striking contrast to the black packaging.