In the course of the website relaunch, the e-bike manufacturer Riese & Müller consciously decided against an online shop. In order that customers can convince themselves of the advantages of the e-bikes during a test ride, every page on the website provides easy access to the nearest specialist dealer. The layout leaves plenty of space for the e-bikes to boast their qualities. Their most important features are highlighted in a straightforward manner, while the configurator allows customers to configure their e-bike according to individual desires.
Lea Perchermeier, Jens Westerwald
Riese & Müller GmbH, Weiterstadt, Germany
Scholz & Volkmer GmbH, Wiesbaden, Germany
Michael Müller, KME Studios, Rosenheim, Germany
Peter Post, Vanessa Mikoleit, Annette Jans
Bruno Schadeck, Martin Becher, Anna Schoderer, Stephanie Scholl