Red Dot Design Award
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In the course of the website relaunch, the e-bike manufacturer Riese & Müller consciously decided against an online shop. In order that customers can convince themselves of the advantages of the e-bikes during a test ride, every page on the website provides easy access to the nearest specialist dealer. The layout leaves plenty of space for the e-bikes to boast their qualities. Their most important features are highlighted in a straightforward manner, while the configurator allows customers to configure their e-bike according to individual desires.

Red Dot Design Award

  • Art Direction:
    Lea Perchermeier, Jens Westerwald
  • Account Management:
    Beatrix Hauenstein
  • Client:
    Riese & Müller GmbH, Weiterstadt, Germany
  • Design:
    Scholz & Volkmer GmbH, Wiesbaden, Germany
  • Photography:
    Michael Müller, KME Studios, Rosenheim, Germany
  • Creative Direction:
    Peter Post, Vanessa Mikoleit, Annette Jans
  • Concept:
    Jens Westerwald
  • Programming:
    Bruno Schadeck, Martin Becher, Anna Schoderer, Stephanie Scholl
  • Technical Direction:
    Robert Wixler
  • Text:
    Anna Beimel | Red Dot Design Award | Red Dot Design Award | Red Dot Design Award