Racer Electric Lightbulbs

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The packaging design for the Racer Electric Lightbulbs was to be striking, both in terms of being eye-catching to consumers and of demonstrating the luminous power of the product. To this end, the fluorescent glow of the illuminated bulb expands across the greater part of the packaging and is further amplified by the black coloured background. This glow-in-the-dark effect contributes significantly to an enhanced brand recognition value and thus increases brand awareness. The neon yellow writing on the packaging provides yet another strong colour contrast.

  • Client:
    Racer Electric (Thailand) Co., Ltd., Samut Sakhon
  • Head of Marketing:
    Pisak Sricharoen
  • Design:
    Prompt Design, Bangkok
  • Creative Direction:
    Somchana Kangwarnjit
  • Art Direction:
    Tiptida Treeratwattana, Somchana Kangwarnjit
  • Graphic Design:
    Nantawat Rodchau, Nutchanok Vongswat, Sawat Charoensansuk
  • Project Management:
    Pimprae Boonmuang