Red Dot Design Award
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Radikal Porsche. Der neue Cayman R.

Radikal Porsche. Der neue Cayman R. | Red Dot Design Award

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The user experiences the Porsche Cayman R during a virtual test drive through the night. Submerged in a nightly city, a myste­rious looking car awaits the user, who can pick a colour and determine the route via an interactive map. Dynamic video sequences convey the feeling of fast movement and lead from one spot the other. The virtual trip is acompanied by impressive motor noise, blocks of houses are being passed and lights are reflecting on the wet asphalt.

Red Dot Design Award

Credits
  • Client:
    Dr. Ing. h.c. F. Porsche AG, Ludwigsburg
  • Design:
    Bassier, Bergmann & Kindler, Ludwigsburg
  • creative direction:
    Mario Stockhausen, Johannes Stock
  • art direction:
    Martin Spies, Marco Meßer
  • graphic design:
    Magnus Petterson, Felix Burr
  • project management:
    Jim Meininghaus
  • animation:
    Alessandro Scalisi, Jens Heidl, Martin Kout
  • motion design:
    Philipp Grolle
Radikal Porsche. Der neue Cayman R. | Red Dot Design Award
Radikal Porsche. Der neue Cayman R. | Red Dot Design Award
Radikal Porsche. Der neue Cayman R. | Red Dot Design Award
Radikal Porsche. Der neue Cayman R. | Red Dot Design Award