Packaging Design

Rainshower Flower

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The packaging design for the Rainshower Flower opted for child-oriented imagery. The colourful hand shower shaped like a flower, which is crafted to look especially inviting in order to motivate children to take a bath or shower, comes in almost transparent packaging. This helps demonstrate the decorative character of the hand shower even while it is still in the shop. Furthermore, this transparency makes choosing between the six different product models easier for customers. The packaging emphasises the emotionally appealing look of the product itself and, through a distinctive logo placement, conveys the brand-specific quality attributes. Also awarded within the Red Dot Award: Product Design 2014 in the category bathrooms and spas.

Credits
  • Client:
    Grohe AG, Düsseldorf
  • Design:
    Grohe AG Design Studio, Düsseldorf