Food Packaging,Brand Design

Raised in Karelia

This branding and packaging for a fish farm in Karelia, Russia, visualises the high quality of the purely organic fish product, a delicacy as it is just salted and smoked trout. Since the product used to be marketed only locally, a comprehensive brand platform was created along with the claim “Raised in Karelia” to highlight its quality. The result of a solid design approach, an easily identifiable packaging was created that yields a high degree of trust among consumers.

Red Dot