Walter Knoll Trade Fair Stand Salone Internazionale del Mobile 2011

Random Signs

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French writer Jean Giono’s quote “We forget to rest our eyes upon something. Hence, we see so little” is used at this trade fair stand to invite visitors to linger. The layout is expressive and poetic on the outside and displays international design of high quality on the inside. The graphic design on the outer walls invites the visitors via succinct “Random Signs”, amorphous colour formations, to discover the trade fair stand for themselves.

  • Client:
    Walter Knoll AG & Co. KG, Herrenberg
  • Design:
    22quadrat, Osnabrück
  • photography:
    22quadrat, Deniz Saylan
  • advertising & signage:
    CAG Werbeservice, Hasbergen; Oschatz Visuelle Medien, Wiesbaden