Rappold Köhli see themselves as a “next generation law firm” in Switzerland, which is reflected in a fresh and surprising look. The clear values of the two young lawyers were taken as the starting point for developing the company’s brand strategy and positioning and then for redesigning the entire corporate identity. The strong statement of the slogan “We provide the framework, and put you in the centre” defines the entire corporate design and the logotype in an outline font. Graphic and typographic animations on the company’s website complete the design concept.
Rappold Köhli Rechtsanwälte AG, Zurich
Process Brand Evolution, Zurich
Séverine Telley, Sandra Scheffknecht, Ramon Cruelles