Red Dot Design Award
Brand Design Relaunch


RE! | Red Dot Design Award

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The brand story concept for “RE!” realises the design task of positioning the company Resopal as a provider of holistic and visionary room concepts and solutions. It promotes the possibility of integrating the product offer and the segment applications in a simple manner that is easy to understand worldwide. Embedded in the brand name, “RE!” is aimed at opening up a semantic field that not only underlines the visionary nature of the brand but also provides rich creative territory to celebrate it.

Red Dot Design Award

  • Account Management:
    Petra Burrow
  • Art Direction:
    Eva Anhäuser
  • Client:
    RESOPAL GmbH, Gross-Umstadt, Germany
  • Design:
    SHE Scheufele Hesse Eigler Kommunikationsagentur GmbH, Frankfurt/Main, Germany
  • Project Management:
    Lena Pawlak
  • Graphic Design:
    Franz Muru
  • Strategic Planning:
    Sabine Steffan
  • Head of Creation:
    Oliver Hesse
  • Managing Director:
    Frank Eigler
RE! | Red Dot Design Award
RE! | Red Dot Design Award
RE! | Red Dot Design Award