The brand story concept for “RE!” realises the design task of positioning the company Resopal as a provider of holistic and visionary room concepts and solutions. It promotes the possibility of integrating the product offer and the segment applications in a simple manner that is easy to understand worldwide. Embedded in the brand name, “RE!” is aimed at opening up a semantic field that not only underlines the visionary nature of the brand but also provides rich creative territory to celebrate it.
RESOPAL GmbH, Gross-Umstadt, Germany
SHE Scheufele Hesse Eigler Kommunikationsagentur GmbH, Frankfurt/Main, Germany