Red Dot Design Award
Pictogram System

Re-Think Bitumen

Re-Think Bitumen | Red Dot Design Award

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This pictogram system was created for a company which reuses residues from refining processes as bitumen. The self-explanatory pictographs help the internationally operating enterprise to communicate without using text. The black and orange lines harmonise with the company logo. Despite its strong minimalism, the sign system has a playful lightness and is versatile as it can be used for the depiction of professional knowledge as well as for functional purposes, such as navigational elements on the website.

Red Dot Design Award

Credits
  • Creative Direction:
    Susanne Coenen, Nicole Slink
  • Client:
    Albrecht Supply Concepts GmbH, Meerbusch
  • Design:
    Lockstoff Design GmbH, Grevenbroich
  • Graphic Design:
    Katja Kleefeld