Pictogram System

Re-Think Bitumen

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This pictogram system was created for a company which reuses residues from refining processes as bitumen. The self-explanatory pictographs help the internationally operating enterprise to communicate without using text. The black and orange lines harmonise with the company logo. Despite its strong minimalism, the sign system has a playful lightness and is versatile as it can be used for the depiction of professional knowledge as well as for functional purposes, such as navigational elements on the website.

  • Creative Direction:
    Susanne Coenen, Nicole Slink
  • Client:
    Albrecht Supply Concepts GmbH, Meerbusch
  • Design:
    Lockstoff Design GmbH, Grevenbroich
  • Graphic Design:
    Katja Kleefeld