This corporate film playfully shows how valuable materials can be recovered from waste and simultaneously creates a positive image of the recycling company Reclay. It focuses on a Rube Goldberg machine which features countless handmade elements. This approach makes sure that the complex subject becomes interesting and is easy to understand. A voice-over provides additional information. Since the film was mainly recorded in the macro range, a motion control system had to be employed throughout the production.
FRISCHE BRISE FILM, Cologne
Roy Sämerow, alle freiheit Werbeagentur GmbH, Cologne